/* ad.dict® — estilos para páginas SEO (servicios y casos)
   Construido con los tokens de marca de pensamosmucho.com */

:root{
  --ink:#0A0A0A; --ink-2:#161616; --ink-3:#1F1F1F;
  --cream:#F4EFE6; --cream-2:#EAE3D4; --paper:#FFFFFF;
  --muted:#8C8B85; --soft:#5F5E59;
  --line-d:rgba(255,255,255,.08); --line:#E1DBCE;
  --card-purple:#9B89D6; --card-coral:#F4A89B; --card-teal:#5BB5A9;
  --card-sage:#A0C28F; --card-rose:#D6A5B3;
  --accent-lime:#D6F542; --accent-pink:#FF87A7; --accent-teal:#7DCAB8;
  --serif:'Fraunces',Georgia,serif;
  --sans:'Inter',-apple-system,system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--cream);background:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
.wrap{max-width:900px;margin:0 auto;padding:0 28px}
.wrap-wide{max-width:1240px;margin:0 auto;padding:0 28px}

/* Header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(10,10,10,.82);backdrop-filter:blur(12px);border-bottom:1px solid var(--line-d)}
.hdr .wrap-wide{display:flex;align-items:center;justify-content:space-between;height:68px}
.hdr .logo{font-family:var(--serif);font-weight:600;font-size:22px;letter-spacing:-.02em}
.hdr .logo b{color:var(--accent-lime)}
.hdr nav{display:flex;align-items:center;gap:26px}
.hdr nav a{font-size:14px;color:var(--cream-2);opacity:.85;transition:opacity .2s}
.hdr nav a:hover{opacity:1}
.hdr .cta{background:var(--accent-lime);color:var(--ink);padding:10px 18px;border-radius:999px;font-weight:600;font-size:14px;opacity:1}
.hdr .cta:hover{transform:translateY(-1px)}
@media(max-width:820px){.hdr nav a.hide-sm{display:none}}

/* Hero */
.hero{padding:76px 0 40px;border-bottom:1px solid var(--line-d)}
.eyebrow{display:inline-block;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-lime);margin-bottom:20px;border:1px solid var(--line-d);padding:6px 14px;border-radius:999px}
h1{font-family:var(--serif);font-weight:600;font-size:clamp(34px,6vw,58px);line-height:1.02;letter-spacing:-.025em;margin-bottom:22px}
h1 i,.it{font-style:italic;color:var(--accent-lime)}
.lede{font-size:clamp(17px,2.4vw,20px);color:var(--cream-2);max-width:62ch;margin-bottom:30px}

/* Buttons */
.btns{display:flex;flex-wrap:wrap;gap:14px;margin:8px 0 4px}
.btn{display:inline-flex;align-items:center;gap:8px;padding:14px 24px;border-radius:999px;font-weight:600;font-size:15px;transition:transform .2s,background .2s}
.btn-primary{background:var(--accent-lime);color:var(--ink)}
.btn-primary:hover{transform:translateY(-2px)}
.btn-wa{background:#25D366;color:#063e21}
.btn-wa:hover{transform:translateY(-2px)}
.btn-ghost{border:1px solid var(--line-d);color:var(--cream)}
.btn-ghost:hover{background:var(--ink-2)}

/* Prose / sections */
section{padding:46px 0}
h2{font-family:var(--serif);font-weight:600;font-size:clamp(26px,4vw,38px);line-height:1.08;letter-spacing:-.02em;margin-bottom:18px}
h2 i{font-style:italic;color:var(--accent-lime)}
h3{font-family:var(--serif);font-weight:600;font-size:22px;margin:26px 0 10px}
p{color:var(--cream-2);margin-bottom:16px;max-width:68ch}
.prose ul{margin:0 0 18px 20px;color:var(--cream-2)}
.prose li{margin-bottom:8px}
strong{color:var(--cream)}
.sec-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}

/* Feature grid */
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px;margin-top:22px}
.card{background:var(--ink-2);border:1px solid var(--line-d);border-radius:16px;padding:24px}
.card h3{margin-top:0;font-size:19px}
.card p{font-size:15px;margin-bottom:0}

/* FAQ */
.faq details{border:1px solid var(--line-d);border-radius:12px;padding:4px 20px;margin-bottom:12px;background:var(--ink-2)}
.faq summary{cursor:pointer;list-style:none;padding:16px 0;font-weight:600;font-size:17px;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';color:var(--accent-lime);font-size:24px;font-weight:400;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding-bottom:18px;margin-bottom:0}

/* Case study */
.case-meta{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;margin:26px 0;padding:24px;background:var(--ink-2);border:1px solid var(--line-d);border-radius:16px}
.case-meta div span{display:block;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.case-meta div b{font-size:16px;color:var(--cream)}
.data-tag{display:inline-block;background:rgba(214,245,66,.14);color:var(--accent-lime);border:1px dashed rgba(214,245,66,.5);padding:2px 10px;border-radius:6px;font-size:13px;font-weight:600}

/* Related links */
.related{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px;margin-top:22px}
.related a{display:block;padding:22px;border:1px solid var(--line-d);border-radius:14px;background:var(--ink-2);transition:border-color .2s,transform .2s}
.related a:hover{border-color:var(--accent-lime);transform:translateY(-2px)}
.related a span{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--accent-lime)}
.related a b{display:block;font-family:var(--serif);font-size:19px;margin-top:8px}

/* CTA band */
.cta-band{background:var(--ink-2);border:1px solid var(--line-d);border-radius:22px;padding:44px;text-align:center;margin:20px 0}
.cta-band h2{margin-bottom:14px}
.cta-band .btns{justify-content:center}

/* Footer */
footer{background:var(--ink-2);border-top:1px solid var(--line-d);padding:54px 0 36px;margin-top:20px}
footer .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:30px}
footer .logo{font-family:var(--serif);font-size:22px;font-weight:600;margin-bottom:12px}
footer .logo b{color:var(--accent-lime)}
footer p{font-size:14px;color:var(--muted);max-width:40ch}
footer h4{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
footer ul{list-style:none}
footer li{margin-bottom:9px}
footer a{font-size:14px;color:var(--cream-2);opacity:.85}
footer a:hover{opacity:1;color:var(--accent-lime)}
footer .foot-bottom{margin-top:38px;padding-top:22px;border-top:1px solid var(--line-d);font-size:13px;color:var(--muted);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
@media(max-width:720px){footer .cols{grid-template-columns:1fr 1fr}}
@media(max-width:480px){footer .cols{grid-template-columns:1fr}}

/* Breadcrumb */
.crumb{font-size:13px;color:var(--muted);padding:18px 0 0}
.crumb a:hover{color:var(--accent-lime)}